POSTCODE PROFILING

WHAT'S THE PROFILE FOR THIS POSTCODE? 

Understanding the geo-demographic profile of specific locations can be especially useful when planning direct mail campaigns, given the precise targeting that mail offers.

To use this tool, simply select the State you're interested in, then scroll down to find the particular postcode you'd like to profile. The information on screen will then update to show you the top 5 geoTribe segments for that postcode (including a count of the number of households). As you scroll over the bars for the different segments in the chart, a description of that geoTribe segment will appear as well as some indicative pictures. The map will also update to display the postcode area you've selected.

This tool provides an entry-level analysis of postcode profiles however if you would like to conduct further analysis, you should consult a specialist in this field. We have a number of suppliers listed who can assist in this area - simply go to our Suppliers page and search for data suppliers.