NEWS ARCHIVE

New Gen Y research

Are You Getting Through To Gen Y?

"Channel Y: Media Preferences of Australia's Youth" is a large scale research study that starts to break down the myths surrounding communication to Gen Y, a study no marketer or agency can afford to miss.

To find out more and to obtain your copy of the research, visit Channel Y.

New Planning Tools

Postcode Profiling and Postcode Sweep

Planning a direct mail campaign? We have two new handy tools which will help you do just that.

Our Postcode Profiling tool will allow you to view the profile for a particular postcode, as well as get a household count. And our Postcode Sweep tool will help you identify which postcodes are within 'x' distance of a particular location.

You can find both of these applications in our planning tools section.

Buying the right list

Find out what you should consider when purchasing a list.

Selecting the right list will go a long way to producing a successful campaign. Find out five key things to consider when buying a list in our latest expert series article by list expert Simon Remington.

Read Simon's full article on what separates the best mailing lists here.

To read more articles from the experts in the industry, visit our Expert Series section here.

Origin Case Study

Origin - Six Hats DM campaign

Origin proved how a standard direct mail size could stand out immediately in a letter box - an envelope with six windows. Targeting and personalisation were the key to their success.

Read the full Origin - Six Hats DM case study here.

For more success stories, visit our Mail in Practice section here.

Testing, testing

What should you be testing?

Industry expert Alistair Wright provides you with a series of five articles on testing. Find out what you should be testing and the value you can gain from testing your campaigns in his first article Testing, testing!

Read the rest of Alistair's articles from his testing series in our Expert Series section.

Consumer perspectives on direct mail, email and online advertising

Each channel does have a distinct role to play in communicating with customers

Understanding consumers' perceptions and attitudes towards communications channels is something that all marketers desire to understand. When it comes to direct mail, email and online advertising, consumers perceive these channels as playing a distinct role in communicating with them.

Recent research from Open Mind shows that consumers have a strong preference for direct mail, but believe there is a place for both email and online advertising in communications to them.

For all the details, view the full research report on Consumer perspectives on direct mail, email and online advertising here.

Interested in more research? Go to our Facts & Figures section.

Commonwealth Bank case study

An award winning DM campaign by Commonwealth Bank Asset Finance

The right message, at the right time, to the right people, with the right offer - sometimes it just all comes together. Read how one of the most tailored, multichannel campaigns ever developed by Commonwealth Bank, achieved unprecedented results.

This campaign recently won a Silver and 2 Bronze Effies at the Australian Effie Awards.

Read the Commonwealth Bank - Asset Finance campaign case study here.

Like to see some more case studies? Visit our direct mail campaigns page for an extensive list of award winning case studies on direct mail.

10 DM Mistakes

The effectiveness of a direct mail campaign can be wiped out by one simple mistake in the process. So before you venture along this track, make sure you know how to steer clear of the pitfalls.

Find out what are the 10 direct mail mistakes to avoid.

If you're interested in more articles from the experts in the industry visit our Expert Series section.

Article courtesy Priority magazine. Copyright Australia Post

Reaching Consumers 2008

New research into media preferences

Find out which "flavour" your customers prefer with our new research study. Reaching Consumers 2008 explores consumers media preferences across across 19 industries and 12 media channels.

Visit Reaching Consumers 2008 to view the full report or by industry specific.

Right Sample Size

Do you have the right sample size?

Planning a campaign involves a number of factors and understanding your sample size is a key element of the planning process. Our sample size calculator will help you understand how many people you should mail to ensure a statistically significant campaign result.

Find out how many people you should be mailing in your next campaign with our Sample size calculator.

Interested in more planning tools? Visit our planning section for some handy tools to help you in planning your direct mail campaigns.

B2B Data Supplier Resource

Are you looking for the right business list?

Having a quality list of business prospects is essential for a successful mail campaign. If you're looking for the right B2B list, try our new B2B Data Supplier search tool. You can conduct your own search to find the right list to meet your specific campaign objectives.

View our latest B2B Data Supplier search tool for a comprehensive list of B2B list suppliers.

Test and roll-out

Now that you know the value of testing your target, offer, creative and timings, Alistair Wright's final article in his testing series will show you how you can put the 'Test and Roll-out' approach at the heart of your direct marketing.

Read Alistair's final article Test and Roll-out from his series.

To read more articles from the experts in the industry or if you have missed one of Alistair's earlier articles, visit our Expert Series section.

Latest MailPix News

Nielsen's bi-monthly special edition newsletter, MailPix News: The industry currency for direct mail, will provide you with all the latest news and trends in direct mail, including some great direct mail examples.

Read the latest Mailpix Newsletter Edition 2 here.

Test your target

The importance of testing your target audience in direct marketing

Getting the targeting right is the single biggest contributor to success with a direct mail campaign. Find out why test targeting can help improve the success of your campaigns in Alistair Wright's second article from his testing series Testing Your Targeting.

To read more articles from Alistair or other experts in the industry, visit our Expert Series section.

Test your creative

Realise the value in testing your creative and timings of your marketing campaigns.

Testing your creative (or messaging) is a critical component in developing the most cost-effective campaign and ensures you get the right message across.

Getting the message across is one thing, but if it lands at the wrong time, it's unlikely to resonate. That's why testing both your creative and timing are equally important.

Find out more about the value of testing your creative and timings in your marketing campaigns in Alistair Wright's fourth article from his testing series Testing Your Creative, Testing Your Timings.

To read more articles from Alistair or other experts in the industry visit our Expert Series section, and remember to keep an eye out for Alistair's final article in his testing series.

Test your offer

The value of testing your offer in your direct mail campaigns

Getting the offer precisely right is not an easy task and is dependent upon a number of factors. However, the stronger the offer, the more appealing it will be to your target audience.

Find out why offer testing can help you stay just that little bit ahead of your competitors in Alistair Wright's third article from his testing series Testing Your Offer.

To read more articles from Alistiar and others experts in the industry, visit our Expert Series section.

Nissan Case Study

Nissan's Augmented Reality Campaign - Steering the way to success

Nissan's 370Z launch campaign achieved outstanding results and created a lot of positive noise amongst consumers and the press. Their cut-through, integrated campaign gave their audience an experience they will never forget.

Read the Nissan - 370Z Launch case study here.

Browse through our integrated campaigns case studies and see how mail integrated successfully with other channels.

Mastering your copy

10 old fashion tips that will make your words work harder for you

Want to perfect your copy? Copywriting expert Frank Chamberlin gives you ten tips to make copy work harder.

Read the full article on Mastering Your Copy here.

Interested in more articles from the experts in DM? Visit our Expert Series section.

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