NET PRESENT VALUE CALCULATOR

CUSTOMER NET PRESENT VALUE CALCULATOR

Understanding the Net Present Value (NPV) of your customer base is useful when determining how much you should be spending on acquiring and retaining customers.

The NPV is essentially the current value of the future income attributed to the ongoing customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long term customer satisfaction, rather than on maximizing short term sales.

To get an indication of the NPV of your customer base, try our simple calculator.