- 80% of Gen Y dislike companies prospecting via social media.
- Most said SMS marketing was annoying.
- 87% prefer businesses to communicate with them by mail.
CHANNEL Y
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ARE YOU GETTING THROUGH TO GEN Y?
“Channel Y” is a large scale market research project, conducted by Sweeney Research, that sets out to understand how 16-24 year olds want to be communicated with, and what the role of each media channel is when dealing with this marketing savvy audience.
Drawn from five in-depth focus groups and 1,000 online surveys, covering all major media channels across 12 industries, the results will be essential for every marketer, agency and media buyer wanting to reach the Gen Y market.
The full research report will be released in September. To make sure you're on the list to receive a copy of the full report, register now with Open Up To Mail and we will send you a copy in the mail.
In the meantime, if you would like a copy of the key findings from the research, simply fill in this form and we will mail you a copy of the brochure shortly.
