MAIL READERSHIP FIGURES

MAIL DATA FROM ROY MORGAN 

Many people are unaware that mail is included in Roy Morgan's Single Source data, a key planning tool for media buyers and agencies.

We've put together a selection of charts demonstrating mail readership across a number of audience demographics and attitudes. This is by no means an extensive list, but demonstrates the valuable insights available in this data and how it can assist in planning effective mail-based campaigns.

Roy Morgan media consumption charts