EXPERT SERIES
LEARN FROM THE EXPERTS
We've asked some of the best DM minds in the business to put down their thoughts on topical issues and key challenges relating to direct mail. We'll be introducing more new articles over the coming months, so keep an eye out for the updates.
Is DM's future in the Post? - B&T magazine, March 19, 2010
10 Direct Mail Mistakes - Priority Magazine 2010
Go better, not bigger - Abramo Ierado, Action Mailing Lists
What seperates the best mailing lists from the rest? - Simon Remington, Remington Direct
Testing, testing: An introduction to testing - Alistair Wright, Torque
Testing, testing Part 2: Testing your targeting - Alistair Wright, Torque
Testing, testing Part 3: Testing your offer - Alistair Wright, Torque
Testing, testing Part 4: Testing your creative & timings - Alistair Wright, Torque
Testing, testing Part 5: Test and Roll-out - Alistair Wright, Torque
As simple as possible, but no simpler - Simon White, TransDM
Mastering your copy - Frank Chamberlin, Action Words
The information contained in these articles is the opinion of the individual authors.
