DIRECT MAIL CAMPAIGNS
LATEST CASE STUDIES
Mail can work effectively both on it's own and as part of an integrated campaign. Find out how some of Australia's leading companies have achieved outstanding marketing results with mail.
Nissan Australia - Sardine Tin: A creative, cut through direct mail piece enabled Nissan to reverse the decline in enquiries and sales for their small car Tiida.
Optus - Tape Recorder: A unique direct mail piece, which encouraged prospects to have a detailed and more tailored conversation with an Optus account manager, helped Optus achieve a 30% response rate.
Home Hardware - Hot Pies: With an impactful mail piece, Home Hardware successfully infleunced 75% of all Home Trade Retailers to adopt the Home Trade marketing program for their stores.
National Australia Bank - Wealth Building Permit: A creative mail piece helped NAB cut through the negative messages in the market at a time when people were hesitant to enter the share market.
Laubman & Pank - Transition Lenses DM: Getting customers engaged by personally experiencing the technology of Transitions Lenses was the key to convincing customers of the benefits of Transitions lenses. As a result, they exceeded sales target by 184% from the 6.3% who responded.
Commonwealth Bank - Lousy Pen: Relevant and targeted messaging in their direct mail pack were the key in achieving 3% response rate which translated into 341% ROI.
Origin - Six Hats DM: Origin proved how a standard direct mail size could stand out immediately in a letter box - an envelope with six windows(!). Targeting and personalisation were the key to their success.
Swinburne University of Technology - Swinvite: As a result of a relevant and attention-grabbing direct mail pack, Swinburne achieved 100% response rate from their target audience.
Oz Child - Pass The Parcel: Clever use of direct mail that encouraged pass-along readership helped Oz Child achieve 4 times the number of their initial target audience.
Lexus Australia - IS 250 X: An interactive and engaging mail pack allowed Lexus to achieve a new record with the IS 250 X model selling out within three months.
Clarks - Cookie Cutter Foot: A cookie cutter foot was mailed to mothers reinforcing the importance for kids to wear shoes that are the 'perfect fit'. The mailing drove customers in store and resulted in a 6% response rate.
Loyalty Pacific - Reminder Postcard: This reminder mailing delivered an incremental response of 10.5% and demonstrated the value in using reminder mailings to generate additional value from campaigns.
Westpac - Renovators DM: By identifying and targeting customers who were strong refinancing prospects, the retention based campaign achieved 193% of the original retention target and delivered an overall ROI of 545%.
Hitachi Data Systems - The Shoe Campaign: A high impact, personalised 3D mail pack created the cut through Hitachi needed and allowed them to achieve a ROI of 3,454%.
Toyota Australia - Breath: Toyota experienced a 30.7% increase in sales of the Toyota Prius to the business and government sectors with a targeted and engaging information pack, provoking fleet managers to look at Hybrid technology in a new light.
American Express - Mickey Mouse: Targeting an engaged and long-tenured segment with a dramatised mailing resulted in an ROI of 32:1.
FujiXerox Document Supplies Division - Swear Jar: Fuji had to persuade non-customers to not only switch, but to switch to a more expensive product. The creative mailing resulted in a 29% conversion rate, exceeding target by over 6 times.
Cancer Council NSW - Tax Appeal 2008: A compelling direct mail cash appeal enabled Cancer Council NSW to raise $1m net income for pancreatic cancer research - the single largest cash injection for this cancer in the Council's history.
Mercedes Benz - Dent: A dented car panel was mailed to Mercedes-Benz owners to shift their perceptions of motor vehicle insurance and appeal to their emotional connection to the brand.
Just Car Insurance - Undies: Just Car Insurance needed to get their young customers engaged with their brand, and they did just that with their creative and cut-through mailing.
Sydney Dogs and Cats Home: A soft, furry mail piece engaged customers senses and generated huge results for the Sydney Dogs and Cats Home.
Fuji Xerox - D-Print Challenge: The power of personalisation produced hundreds of sales leads and some really positive industry feedback.
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