INTEGRATED CAMPAIGNS
LATEST CASE STUDIES
Direct mail can drive, support and enhance your overall marketing activities to help you get even more from your marketing spend. Integrating mail with other media channels is an effective way to achieve your marketing and business objectives.
These case studies show you how mail can be successfully integrated with other media channels to help you deliver strong marketing results.
Optus - World's Smallest Office: Optus effectively used direct mail to drive customers online and promote their new HTC Touch Dual resulting in 14.4% response rate, exceeding target by over 3 times.
Nissan - 370Z Launch: Nissan's 370Z launch campaign achieved outstanding results and created a lot of positive noise amongst consumers and the press. This cut-through, integrated campaign gave their audience an experience they wouldn't forget.
Commonwealth Bank - Asset Finance Campaign: The use of direct mail, press, online, billboards, eDM's and LCDs enabled Commonwealth Bank to achieve unprecedented results.
Colonial First State - 2008 Annual Super Top-up Campaign: The combination of direct mail, email and flyers enabled Colonial First State to generate their highest ever response rate and return on investment.
Lodge & King - The perfect fit: Lodge & King effectively used direct mail to drive customers online and promote their online purchase and delivery system resulting in campaign ROI of 2,582%.
Commonwealth Bank - Dollarmites Mission: The combination of direct mail and online produced the most successful Dollarmites campaign ever run by the bank.
Would you like some help with mail?
If you'd like to speak to someone about how mail could fit into your marketing activity or how to get more from the mail you're currently doing, simple complete this form and we'll be in touch.
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