CONSUMER PERSPECTIVES REPORT

Consumer perspectives on the role of mail, email and online advertising

Understanding consumers' perceptions and attitudes towards communications channels is something that all marketers desire to understand. When it comes to direct mail, email and online advertising, consumers perceive these channels as playing a distinct role in communicating with them.

View the full research report here.

Interested in more research? Find out which media channels your customers prefer with our new research into consumer media preferences. View Reaching Consumers 2008 here.