- Mail was nominated as the channel that consumers are more likely to spend time reading
- Mail is the channel more likely to grab attention
- Mail makes people feel more valued
- Mail is the channel that makes people do something as a result.
EFFECTIVENESS
MAKE IT COUNT
Mail is unique. It is one of the most effective marketing channels when it comes to getting your customers attention and response.
Mails ability to prompt consumer action and drive response means that it gets results. And lets face it - results are everything.
Consider these facts from the latest research on consumers perspectives towards mail, email and online advertising* and you’ll see why.
The potential of mail to cut-through the clutter makes it one of the most effective ways to drive resposne. So why not use the channel that will get you results.
* DM, Email and Online Advertising, Open Mind Research Group 2008
Find out how effective mail can be when integrated with other media in one of the most tailored, multichannel campaigns ever run by Commonwealth Bank. This campaign recently won a Silver and 2 Bronze Effies at the Australian Effie Awards. Read the case study here.
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