READERSHIP

MAKE IT IRRESISTIBLE

Consumers absorb endless amounts of communication messages every day. So how can you be sure that your message is one of them? Easy. Send it in the mail.

The simple fact is that mail gets more people reading your message. This is because people like to receive it. The latest research from Roy Morgan reveals that 71.7% of addressed promotional mail items received by households in the last 7 days were read, kept or passed on to someone else*. This is significantly higher than email open rates which is only 22.52%^.

With open and read rates like this, you can be sure that your message will be in the minds of your customers.

* Roy Morgan Single Source, March 2009

^ Vision 6 Email Marketing Metrics Report Australia, July-Dec 2008

Find out just how irresistible mail can be with Nissans 370Z augmented reality campaign. Read the case study here.