CUT-THROUGH

MAKE IT DIFFERENT 

In an era where consumers are constantly bombarded with marketing messages, it has never been more important make your message stand apart. This can often be very difficult given the amount of communications consumers are faced with each day. So how can you ensure your message is heard? Simple. Use the channel that allows you to cut-through and stand out from the crowd.

Mail provides more opportunity to cut through because it is the uncluttered media channel. In fact, the average Australian household receives only 1.9 addressed promotional items per week*. This equates to just 98.6 addressed promotional mail items per year*. Compare this to other media channels and it’s quite clear that if you want your message to stand out mail is the channel to use. And don’t forget, less clutter means more opportunity to reach your target audience.

* Roy Morgan Single Source, March 2009

Read Nielsen's MailPix News, a special edition newsletter, for some great examples of creative, cut-through mailings.

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