MEASURABILITY
YOUR MEASURE OF SUCCESS
Because you know who receives your mailing, you can track who, when and what channel (eg website, phone, mail) they use to respond. Then it's easy to calculate the response and, ultimately, ROI.
By testing different offers, audiences and creative in the one campaign, you are able to scientifically gauge the best approach for maximum response and effectiveness, giving you valuable information for future campaigns.
According to research, interactive channels such as email, online video and search engine marketing continue to be extremely popular, but they have yet to prove their long-term ROI. Yet since 1999 direct mail has generated returns averaging between 13 and 16 times the original investment.*
*Vertical Market Trends in Direct Mail and the Impact on Production Service Providers 2006, A White Paper, Winterberry Group, December 2006.
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