TALK TO THE RIGHT PEOPLE
Mail allows you to target specific groups. Targeting your communications makes your message more relevant to your audience. More importantly, a 'tailored' message can have real impact - and impact often leads to action. In other words, say the right thing to the right person and all of a sudden you’ve got a very willing listener.
Roy Morgan data shows that, just by adding mail to your media mix, you can increase consumer reach by up to 39%*. Your mass media campaign creates broad awareness. But, if you include direct mail, sent to your best prospects, you'll increase your reach and the chance that prospects will see and respond to your message.
Don’t count the people you talk to, talk to the people who count. You'll avoid wasting budget, increase response and, in turn, your ROI.
* Roy Morgan Single Source, March 2008
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