PERSONALISATION
MAKE IT PERSONAL
With mail, you can create bespoke pieces that use varying images and copy based on what you know about the customer. An Infotrends study found that 63% of consumers have a strong preference for highly personalised direct mail that reflects their interests^, so it makes sense that they are more likely to engage with your message if you make it personal.
Personalisation can also make it easier for customers to respond to your message. You can use a customer's personal information to help you select the most relevant product, service or store location for them. And just by personalising application forms, you can also help increase response rates because you're making it easier for the consumer to reply.
Personalisation means that suddenly, you’re not communicating with the nameless, faceless masses. You're talking to individuals. And they like you for it.
^ Infotrends Future of Mail study, 2006
 |
 |
