TANGIBILITY

MAKE IT TACTILE

"Mail is unique. The only medium that can be personal and exploit all the virtues of 3D-ness. A direct mail pack can be a sensory feast. A delight to hold and unfold, read and see, even hear and smell. Even in the Facebook age, a letter is still one of the most warmly welcomed of communications." Simon S Kershaw, Executive Creative Director, TDA (UK).

Mail can give customers a true experience of your brand and product. The weight and texture of paper can speak volumes - from fine gold leaf sheets and crisp embossed parchment through to seeded stock that can actually grow, the possibilities are endless. The application of scent can embody a new car smell or the scent of pineapple could suggest a tropical holiday.

With mail, all of the senses can be stimulated: touch, sight, sound, smell and even taste. As well as sending actual product samples, new technology, such as peel 'n' taste strips, can demonstrate the taste of products.

Think of all the tangible experiences you could give your customers with mail.

Read Lexus Australia's IS 250X campaign case study here to find out just how tactile mail can be.