ENGAGEMENT

MAKE SOME REAL CONNECTIONS

Consumers choose to open their mail. This means they're more likely to be engaged with mail than with messages sent through other channels because they interact with mail when they want to. Why not make sure it's a message from your company that customers interact with?

50% of people read mail from companies they don't deal with*. This makes mail the ideal medium to use when you want to begin a new relationship with consumers, because evidently they are receptive to your message when it's delivered to their door.

* ADMA Consumer Insights Study, 2005 

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