GETTING STARTED
OK, you're ready to do a direct mail campaign. So what's first?
Planning and implementing a direct mail campaign can be broken down into a series of stages, from setting out your objectives and identifying your target audience, through to creating your mail pack and measuring response. Here are some key areas to consider:
Campaign planning and execution
Data and testing
Campaign measurement
To assist you in planning your direct mail campaigns, we've got some handy tools, including a direct mail campaign planning template, sample size calculator, lifetime value calculator, postcode profiling application and a postcode sweep application.
For further advice and resources you may need to engage a specialist to assist you, so to get you started we've listed some suppliers in the direct mail industry who can help you out.
Developing your DM skills
If you are looking for some quality direct marketing training for yourself or your team, there are some excellent courses and day events available. For more information visit:
