CHANNEL Y

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CHANNEL Y: MEDIA PREFERENCES OF AUSTRALIA'S YOUTH

80% of Gen Y dislike companies prospecting via social media.
Most said SMS marketing was annoying.
87% prefer businesses to communicate with them by mail.
7 out of 10 Gen Ys have multiple email addresses to filter marketing messages.

“Channel Y” is a large scale market research project, conducted by Sweeney Research, that sets out to understand how 16-24 year olds want to be communicated with, and what the role of each media channel is when dealing with this marketing savvy audience.

Drawn from five in-depth focus groups and 1,000 online surveys, covering all major media channels across 12 industries, the results will be essential for every marketer, agency and media buyer wanting to reach the Gen Y market.

Download a copy of the full research report here.