NEWS ARCHIVE
New Gen Y Research
Are You Getting Through To Gen Y?
"Channel Y: Media Preferences of Australia's Youth" is a large scale research study that starts to break down the myths surrounding communication to Gen Y, a study no marketer or agency can afford to miss.
To find out more and to obtain your copy of the research, visit Channel Y here.
New Planning Tools
Planning a direct mail campaign?
We have two new handy tools which will help you do just that.
Our Postcode Profiling tool will allow you to view the profile for a particular postcode, as well as get a household count. And our Postcode Sweep tool will help you identify which postcodes are within 'x' distance of a particular location.
You can find both of these applications in our Tools section here.
B2B Data Supplier Resource
Are you looking for the right business list?
Having a quality list of business prospects is essential for a successful mail campaign. If you're looking for the right B2B list, try our new B2B Data Supplier search tool. You can conduct your own search to find the right list to meet your specific campaign objectives.
View the B2B Data Supplier search tool and other planning tools here.
Origin Case Study
Origin - Six Hats DM campaign
Origin proved how a standard direct mail size could stand out immediately in a letter box - an envelope with six windows. Targeting and personalisation were the key to their success.
Read the full case study here.
For more success stories, visit our Mail in Practice section here.
Latest MailPix News
Nielsen's bi-monthly special edition newsletter, MailPix News: The industry currency for direct mail, will provide you with all the latest news and trends in direct mail, including some great direct mail examples.
Read the second edition for this year here.
10 DM Mistakes
The effectiveness of a direct mail campaign can be wiped out by one simple mistake in the process. So before you venture along this track, make sure you know how to steer clear of the pitfalls.
Find out which direct mail mistakes to avoid here.
If you're interested in more articles from the experts in the industry visit our expert series section.
Article courtesy Priority magazine. Copyright Australia Post
Buying a list
Selecting the right list will go a long way to producing a successful campaign. Find out five key things to consider when buying a list in our latest expert series article by list expert Simon Remington.
Read Simon's full article here.
To read more articles from the experts in the industry, visit our Expert Series section here.
Test and Roll-out
Now that you know the value of testing your target, offer, creative and timings, Alistair Wright's final article in his testing series will show you how you can put the 'Test and Roll-out' approach at the heart of your direct marketing.
Read Alistair's final article from his series here.
To read more articles from the experts in the industry or if you have missed one of Alistair's earlier articles, visit our Expert Series section.
Test your creative
Testing your creative (or messaging) is a critical component in developing the most cost-effective campaign and ensures you get the right message across.
Getting the message across is one thing, but if it lands at the wrong time, it's unlikely to resonate. That's why testing both your creative and timing are equally important.
Find out more about the value of tesing your creative and timings in your marketing campaigns in Alistair Wright's fourth article from his testing series. Read the full article here.
To read more articles from Alistair or other experts in the industry visit our Expert Series section, and remember to keep an eye out for Alistair's final article in his testing series.
Mastering your copy
10 old fashion tips that will make your words work harder for you
Want to perfect your copy? Copywriting expert Frank Chamberlin gives you ten tips to make copy work harder.
Read the full article here.
Interested in more articles from the experts in DM? Visit our expert series section here.
Testing your offer
Getting the offer precisely right is not an easy task and is dependent upon a number of factors. However, the stronger the offer, the more appealing it will be to your target audeince.
Find out why offer testing can help you stay just that little bit ahead of your competitors in Alistiar Wright's third article from his testing series.
Read the full artle here. To read more articles from Alistiar and others experts in the industry, visit our expert series section.
Testing your target
Getting the targeting right is the single biggest contributor to success with a direct mail campaign. Find out why testing your targeting can help improve the success of your campaigns in Alistair Wright's second article from his testing series.
Read the full article here. To read more articles from Alistair or other experts in the industry, visit our expert series here.
Testing, testing
What should you be testing?
Industry expert Alistair Wright provides you with a series of five articles on testing. Find out what you should be testing and the value you can gain from testing your campaigns in his first article here.
Read the rest of Alistair's articles from his testing series in our expert series section.
Right Sample Size?
Do you have the right sample size?
Planning a campaign involves a number of factors and understanding your sample size is a key element of the planning process. Our sample size calculator will help you understand how many people you should mail to ensure a statistically significant campaign result.
Find out how many people you should be mailing in your next campaign here.
Interested in more planning tools? Visit our planning section here.
Latest research
Consumer perspectives on direct mail, email and online advertising
Understanding consumers' perceptions and attitudes towards communications channels is something that all marketers desire to understand. When it comes to direct mail, email and online advertising, consumers perceive these channels as playing a distinct role in communicating with them.
Recent research from Open Mind shows that consumers have a strong preference for direct mail, but believe there is a place for both email and online advertising in communications to them.
For all the details, view the full research report here.
Interested in more research? Go to our Facts & Figures section.
NPV Calculator
How much should you be spending on acquiring and retaining customers?
Our customer net present value (NPV) calculator will help you understand just this so you can plan more effective marketing activities.
Use the tool here.
Interested in more planning tools, visit our planning section here.
Nissan Case Study
Nissan's Augmented Reality Campaign - Steering the way to success
Nissan's 370Z launch campaign achieved outstanding results and created a lot of positive noise amongst consumers and the press. Their cut-through, integrated campaign gave their audience an experience they wouldn't forget.
Read the case study here.
Interested in more case studies? Try these.
Award winning mail
Commonwealth Bank - Asset Finance campaign
The right message, at the right time, to the right people, with the right offer - sometimes it just all comes together. Read how one of the most tailored, multichannel campaigns ever developed by Commonwealth Bank, achieved unprecedented results.
This campaign recently won a Silver and 2 Bronze Effies at the Australian Effie Awards.
Read the case study.
Like to see some more case studies? Try these.
New research into media preferences
Which flavour do your customers prefer?
Find out which flavour your customers prefer with our new research study. Reaching Consumers 2008 explores consumers media preferences across across 19 industries and 12 media channels.
View the full research or industry specific reports here.
