HELP & FAQ'S
About Open Up To Mail
Who is behind the Open Up To Mail initiative?
Top 10 Questions
How can mail work with other media, like digital?
Who is behind the Open Up To Mail initiative?
I want to do a DM campaign, where do I start?
Who can help me plan a direct mail?
Who can help me put together a DM campaign?
How can I (or my staff) learn more about DM?
Why should I measure the results of my mail campaigns?
Do you have any tools that can help me plan direct mail?
What is the advantage of including personalisation in my DM?
Open Up To Mail is an initiative of Australia Post, which has been developed to bring recognition and awareness to direct mail. In today's cluttered media environment, it's important for marketers to understand and recognise where direct mail can fit into their campaigns. Often, your marketing messages, ideas and concepts can be much better understood and experienced when put directly into consumers hands.
Open Up To Mail is also supported by a number of companies in the wider direct mail industry, who can all assist you with various elements of creating a direct mail campaign. View Open Up To Mail supporters for a list of supporting companies.
